The Apple Community, sometimes called the Apple loyalists, is fanatic about all things apple. Brand loyal yes, but mainly we have a great love for Apple design, simplicity and inventiveness.
Apple attracts countless users to its ecosystem, with the iPhone continuing to draw in new customers that also buy a MacBook, iPad, Apple Watch and AirPods to use alongside it. AirDrop, Handoff, iCloud and FaceTime features help tie the whole experience together in a way that few other brands offer.
Apple too, has a strong trust base by focusing on privacy for its users along with clean UI and long term software updates. They found everything from the packaging to the responsive user interface animations, making Apple less a technology and more of a lifestyle.
It is the Apple fans and others who follow each product launch finer and closer than they do with their own children; who watch every keynote event live, enthralled screens showing scenes of a white light spewing figure clad in black turtleneck roam a stage in some Californian theatre; some even sleep on the streets for days to finally be among the first people to suck off Jack Skellington’s disembodied dick with yet another iPhone. Typical customers are early adopters, tech enthusiasts, creatives, students, and Apple loyalist who enjoy the premium build quality and its straight forward consumer electronic experience.
A lot of people won’t just stay being an Apple fan, but they are part of a global community that celebrates quality, innovation and simplicity.
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