Lab Tests: Display – iPhone XS Max (Global)
The iPhone XS Max comes with a beautiful 6.5-inch Super Retina OLED screen at a resolution of 2688 × 1242 pixels and therefore, has an amazing pixel density of around 458 ppi. This OLED panel provides deep blacks, vivid colors, and excellent contrast, ensuring that photos and videos look lively with smooth detail and natural-looking visuals.

The display caps out at 800 nits when in lab tests, and looks easily usable even in direct sunlight. The screen is HDR10 and Dolby Vision certified, providing the contrast and color fidelity required by such content to show at its best.
This helps ensure crystal-clear images with an expanded range of colors for greater color accuracy, while the image looks natural due to white balance automatically adjusting depending on where you are or what time it is using True Tone technology. The thin bezel, frameless design is excellent by my eyes with colors not drifting even at some wide angles and shortcuts too much light loss from sharing the screen.
Apple has calibrated the display with precision, and it shows in the accurate color reproduction that the XS Max can offer; this makes it perfect for photographers, videographers, or simply people who want high quality visuals. The oleophobic coating also cuts down on fingerprints and smudges too, allowing you to keep the display crystal clear while using your phone.
So the XS Max display, overall is towards being one of if not the best displays in a smartphone, and the combination of size/rez/brightne​ss/colouring give an immersive viewing experience with great feel_generally.