The first release of iOS 7 was announced on June 10, 2013 and released publicly – alongside the iPhone 5s and iPhone 5c (both of which preinstalled with iOS 7) – on September 18, 2013. This was the largest visual change to iOS since its inception, it adopted a new flat design language, the old skeuomorphic style of previous versions was gone for good.
This particular was relapse was Jony Ive’s first under as design overseer following the ouster of Scott Forstall to iOS 6. It was, of course, more than just a cosmetic overhaul; iOS 7 reshaped the very feel of Apple’s mobile OS, setting the tone for mobile design everywhere in the process.
Flat, Light, Layered — A Case Study in Visual Redesign
But by far the new iOS 7 look-and-feel was its most dramatic difference.
Instead of textural wood or leather, got rid of those elements and replaced them with flat icons, translucent layers and bright pastel colors.
Implemented parallax motion effects and physics-based animations for depth and realism.
Fonts were made thinner and designers simplified interface elements to focus on clarity, space saving and motion.
The redesign was controversial at first, but it set the echelon for mobile UI trends and paved Apple’s software design for 10 years.
Control Center: Now Its Your Turnistrates all the essential tools
One of the killer features in iOS 7 is the Control Center, available via a swipe up from the bottom of the screen, which provides quick access to important settings and functionalities:
From the bottom of the screen, users could swipe up to toggle Wi-Fi, Bluetooth, Do Not Disturb, and Airplane Mode on or off; adjust brightness and volume; control music playback with a mini-player that had shortcuts for Flashlight, Camera, Timer, and Calculatorutility apps.
The Control Center would go on to become one of the most beloved and enduring features in iOS, adding other functionalities in later releases.
Multitasking: Smarter and More Visual
In iOS 7, Apple redesigned multitasking around the card-based app switcher of OS X.
The app icons were replaced by live previews when you double-pressed the Home button.
Intelligent App Update included Predictive Scheduling based on user behavior and network conditions.
It wasn’t true background processing, but it was a way for iOS to be less reactive and more proactive without draining a users battery life.
AirDrop: Local Sharing Made Easy
iOS received its first ever implementation of AirDrop in the form of Apple:
Enabled users to share files such as photos, videos, contacts and links with other nearby iOS devices without needing an Internet connection or NFC by establishing a peer-to-peer Wi-Fi Direct and Bluetooth LE “handoff”.
AirDrop was lightning fast and, particularly in social or collaborative situations, literally easy as spit.
Notification Center and Today View
Notification Center:*The Notification Center in iOS 7 also received an overhaul.
Today, All and Missed tabs
This feature was similar to the Today view, and contained weather information, calendar events, reminders, and traffic conditions.
Notifications were made more actionable and system-wide went through a more consistent revamping.
This was sort of the beginning in which iOS began evolving toward a more context-aware, informative system.
Images and Photography: Time and Arty Filters
Now onto the Photos and Camera improvements:
“Moments,” similar photos taken at roughly the same time and location, were automatically created to help deal with large libraries.
The camera app got inbuilt filters, square photo mode and even easier access to video and panorama modes.
Shared Photo Streams allowed album contribution with enhanced photo sharing features.
App Store and Automatic Updates
App Store got quite a few usability improvements received
Reduced dependence on manual maintenance, through the introduction of automatic app updates.
Pointing at the user-location (This feature was later removed in other versions)frame near me showed popular apps.
New layout for app listings which now include age ratings, popular search suggestions and much more.
Safari: Search & Tabs →
iOS 7 had a new safari browser which was greatly simplified and supercharged.
Merged the search and address bar into a single field (known as the “smart search field”).
New 3D tab switcher to make finding a single open tab in the stack of many tabs more convenient.
Now supports iCloud Keychain to store passwords and credit card information securely.
iTunes Radio and Music Enhancements
With iOS 7 came iTunes Radio, which Apple branded as its Pandora-killer:
Provided Internet radio stations based on user preferences and music collection.
Free (ad-supported) service with ad-free available for iTunes Match subscribers; integrated in the Music app.
This came before the launch of Apple Music two years later.
Find My iPhone and iCloud Activation Lock
When Activation Lock debuted in iOS 7, it was one of the most significant theft deterrents ever:
Assigned the device to the Apple ID of the user, which would prevent its use even if wiped.
The new phone became significantly harder to steal with the improvements to Find My iPhone.
Security experts and law enforcement hailed this as a step in the right direction.
Other Notable Features
Enhancements to Siri: Natural voices plus new Wikipedia knowledge integration, Twitter search, system-settings control.
First time Apple replaced the original iOS defaults with new ringtones and system sounds.
Dynamic wallpapers and motion effects provided an extra element of fun to the Home and Lock Screens.
iOS 7. x-Release Updates: Fine-tuning and new Hardware Support
iOS 7.0.3 — iCloud Keychain, accelerometer issue fix, performance improvements
iOS 7.1: UI refinements, CarPlay and bug fixesFaster animationsBolder buttonsCarPlay integrationBug fixesFor specific features, go here [sku].
iOS 7.1.2 – last version (launched June 30, 2014): Security and bug fix update.
In Summary
More: iOS 7 was a revolutionary redesign of Apple’s mobile experience that took the existing iOS interface and turned it completely on its head, introducing lasting features like Control Center, AirDrop and Activation Lock. The redesign itself, while initially controversial and inscrutable on a level that perhaps only a complete rethinking of the interface for 500+ million active devices can be, dragged iOS into the modern age, as well as articulating in no uncertain terms the design philosophy and system structure Apple would build the future version of its mobile platform around. All that jazz is well and good, but a visual refresh alone doesn’t constitute a reimagining of iOS.
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